The 2015 North American International Auto Show ran from January 12-25, 2015, at COBO Hall in Detroit. NAIAS is the largest auto show in North America, and one of the most influential auto shows globally.
All three Scion Release Series vehicles were featured on the show floor alongside the iM Concept. The new FLATITUDE visual style, new digital media and new engagements helped craft an memorable experience for all show visitors.
The new iM Concept
SCION SHOW SPACE
Each vehicle model had its own two-part video chapter. Part one was an overview of the vehicle and its highlighted features. Part two was a screen takeover of the vehicle driving in a 3D Flatitude world.
FR-S Chapter
tC Chapter
ENGAGEMENT HIGHLIGHTS
Brand new for the 2014-15 season is the Scion Power Player, a double-sided media "juke box" and phone charging bar.
The Scion Swag Machines received new graphics and UI matching the Flatitude visual style.
Scion prized are won through Instagram or NFC.
The new Futureviewer is a 3D holographic video experience - something like the main video display in the movie Prometheus. We developed multi-plane video content which brought the iM Concept to life.
ADDITIONAL VIEWS
PUBLIC DAYS
2015 Floorplan
2014 Floorplan for context
Creative Director : Stuart Fingerhut
Senior Graphic Designer : Andrew Danger
Digital Creative Director : James Kirkman
Copyright and photo credit : www.kathrynrapier.net
For more creative inspirations, follow me on Pinterest at @StuartFingerhut
